You will find that this textbook is packed with examples that clarify tough ideas.
Item Tag: 9780130744449
The Best Seller!: The New Psychology of Selling and Persuading People
What stands out about this textbook is the way it connects real-world examples to theory.
The Best Seller!: The New Psychology of Se- paperback, Willingham, 9780130744449
A nice touch in this textbook is the self-assessment quizzes after each lesson.